A back office for
The admin that fills your evenings, answering customers, booking the work, invoicing and chasing what you are owed, handled for you inside the tools you already use.
01://THE LOAD
Nobody chose the back office. It arrived.
It starts as one more thing. A quote to chase, or an invoice to raise. Then it is every evening, and it is yours, because there is nobody else to hand it to.
- The quote you have now chased three times.
- Invoices raised at eleven at night, because that was the first quiet hour.
- Calls that rang out while you were doing the actual work.
- A diary reshuffled twice before lunch, by hand, again.
- The same customer details retyped into four different systems.
- The follow-up nobody sent, so the job went to whoever answered first.
You started this to do the job you are good at. Nobody mentioned the paperwork, and it never leaves.
02://PROOF
We ran this on ourselves first.
Simon automated his own back office before offering it to anyone else. The enquiries, the quotes, the diary, the invoicing and the chasing all moved onto the system. It answers, books and bills a working business every day.
In it, he built three working systems and an app that is in people's hands today.
The client it was built for puts his saving at four to six hours a week, and that is with only the first piece live, a browser extension. That is his figure.
None of it would have been built if the admin had still been eating the evenings.
We own what we build. Most agencies configure somebody else's platform and inherit its ceiling. We wrote ours, so we can change it.
It runs every day. It does not take an evening off, and it does not forget the third follow-up.
03://INSIDE
Step inside: every role, wired into one workforce.
You
Overseer
Holds the whole picture and reports to you.
Front Desk
Answers every customer message, fast, in your voice.
Scheduler
Books and confirms appointments and jobs.
Bookkeeper
Invoices and chases payment for you.
Marketer
Brings the next customer in, on repeat.
Phone & SMS
Your calendar
Your invoicing
04://ONE
The behind the business.
05://THE DUTIES
The duties it takes off you.
The jobs currently sitting in your evening.
- Taking the enquiry
- Every message and missed call answered in seconds, in your words.
- Qualifying it
- Asks what you would ask, so what reaches you is worth having.
- Quoting
- Prices it from your rules, sends it, and does not forget about it.
- Booking
- Puts it in the right slot with the right person and confirms it back.
- Reminding
- Confirms the day before, so fewer people forget they booked.
- Chasing
- Follows up the quiet quotes and the late payments, politely, on schedule.
- Invoicing
- Raises the invoice the day the job is done.
- Reconciling
- Matches the money to what it was for, and flags what does not add up.
- Following up
- Notices who has gone quiet while there is still time to do something about it.
- Reporting
- Tells you what happened today, in one message, without you asking.
You approve what matters. It does the rest.
Every duty above, in one place.
06://THE ARITHMETIC
What carrying the back office costs you.
Four numbers you already know, and a fifth if you want your own hours priced.
Chasing an update, or answering "what did we quote them?". The managing counts: an accountant and a dispatcher still leave you managing an accountant and a dispatcher.
Whatever an hour of yours is worth. Leave it empty and your hours stay hours.
What the back office costs you a year
Carried by your team
based on what you told us
Carried by you
based on what you told us
The working
- Employer National Insurance at 15% of salary above £5,000.
- Auto-enrolment pension at 3% of qualifying earnings between £6,240 and £50,270.
- Statutory rates for 2026/27, worked out on the full salary because that is what the thresholds apply to. The thresholds are never apportioned; HMRC does not apportion them.
- Cost to carry, per head, is salary plus NI plus pension, times the share of the week you gave us, times the number of people. The share is treated as an average across them.
- Hours a year is the hours a week you gave us, times 52.
- Leave the rate empty and your hours are counted, shown, and left out of the total.
- The headline adds wages, on-costs and your own hours. The split underneath separates what leaves your account from what does not.
- Your numbers are the only numbers here. We publish none of our own.
We take on the load. The people carrying it go back to the jobs you hired them for, and the hours come back to you.
07://FIT
Who this is built for.
It is not really about the trade. It is about the shape.
One of anything is manageable. The trouble starts at the second site, or the second van. Work stops happening in one place, so the back office stops being a desk and becomes a relay: someone asking someone else what happened, and writing it down again. That shape is the same whether you run clinics, vans, studios or branches.
You can tell when a business has crossed it. The answer to a simple question lives in somebody's head instead of on a screen. The same customer gets told two different things by two people who were both right at the time. Work gets done twice, or not at all, because the handover happened in a message nobody wrote down. The diary is accurate until about ten in the morning. And every one of those is fixed the same way it broke: by you, in the evening, from memory.
What one system buys you
When every branch runs on one system, the questions that currently need a phone call stop needing one. What is in stock at each site, right now. Which site is quiet next Tuesday. Which branch has not invoiced last week's work. You stop asking, because it is already on the screen.
Where we go deepest.
Two shapes have earned their own page, because the detail does not fit here.
- Multi-van field service, facilities and utility management. Several crews, a diary that changes by the hour, and an office permanently one step behind the work. See the field service page.
- Premium and multi-site studio groups. Three sites or more, and a load that is not one big thing but a thousand small ones. Its own page is on the way.
- Personal trainers, coaches and small studios. One coach, a roster on their phone, and every session still written by hand. See the coaching app page.
If your business is not on this page, it is probably still the shape. Tell us what your week looks like.
You get somewhere to stand.
The owner dashboard
One place where the whole picture sits: what is live, what is waiting on someone, and what has not been paid. It is the view you currently assemble by asking three people.
Your team, in the app
Two sides, one system. Your people get the side that tells them what is theirs today, and your customers or members get the side that lets them book, reschedule, pay and get answers without occupying a person. Roles decide who sees what, so a new starter is set up with one permission.
It carries your name
Everything your customers and members touch wears your brand, and none of it says Raziel. The booking screen, the reminders, the portal, the app: all of it is you. We are the plumbing behind your brand.
08://ASKED
The questions we actually get.
What if you do not know my sector?
Field service runs on the job: enquiry, quote, schedule, van, invoice, chase. Studios run on the diary: trial, booking, waitlist, renewal, retention. Different shapes, different builds, so we build to the workflow you actually run. If we do not know yours well enough, you will hear that on the call.
What happens to my team?
They stop retyping and start doing the jobs you hired them for. The people who know your customers should be talking to your customers instead of copying addresses between four systems at half five.
How long does it take to set up?
It depends on how much you hand over and how tidy your systems already are. We start with one duty, get it right, then add the next. You see the first one working before you commit to the rest.
What if it gets something wrong?
You approve what matters before it goes out, so a mistake surfaces at your desk before it reaches your customer. Everything it does is logged with the reason, so we can fix the rule that caused it.
Who owns the data?
You do. It stays in your accounts and your systems, and it leaves with you if you go. We do not sell it, and we do not feed it into anything that learns from it. If you ever leave, we help you take it with you.
We already use our own diary and invoicing. Do we have to change?
No. It works inside what you already run: your diary, your invoicing, your inbox, your phone. If we cannot connect to something you depend on, you will hear that before you pay us.
Do we have to hand over everything at once?
No, and we would talk you out of it. Start with the duty that hurts most. One thing, working properly, then the next.
What if we grow?
The load grows and the system takes it. That is the point: another site or another van should not turn into another evening.
What does it cost?
We do not publish a price: a number here would be a guess about a business we have not met. Tell us what the back office looks like and we will tell you what it costs to carry it.
09://YOURS
Now build yours.
Pick your business type and watch it wire itself. Add or drop roles and channels until it matches yours.
Your business
built to fit
Roles to take on
If a job repeats, we can build a role that owns it.
Channels and tools it runs on
You
Overseer
Your dashboard
Your team app
Every role reports into your dashboard. Every channel you add gets wired.
Everything you picked goes down to the form. Add your name and a way to reach you.
10://START
Tell us what the evenings look like.
A conversation about what arrives and what it costs you to keep catching it. There is no demo. If we are not your fit, we will say so on the call.